Background

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.

What wiil you learn

Applied Learning Project

By the end of this MOOC Specialization you will create several sales necessary tools that are essential to becoming a high-performer in sales. These tools are based around the foundation of knowledge, skill and discipline. Each tool makes up the Sales Toolkit, which is a living document to guide you through each and every step of the sales process.

Applied Learning Project

This specialization uses a series of homework, quizzes and an optional Excel spreadsheet to help learners gain a more comprehensive understanding of essential concepts of corporate finance and accounting. The coursework introduces bookkeeping fundamentals, accrual accounting, cash flow analysis, and more! From valuing claims and making financing decisions, to elements of a basic financial model, the coursework provides a solid foundation to corporate finance.

Course 1 Customer Segmentation and Prospecting

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.

Course 2 Connecting with Sales Prospects

In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. Finally, you will learn how to tell powerful stories and to give and receive performance feedback.

Course 3 Sales Pitch and Closing

In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.

Course 4 Building a Toolkit for Your Sales Process

In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate your Sales Toolkit.

Course provider

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

How to Apply

To apply for this course, click here and follow the instructions. The course is completely free to register.